| | | | Hot Actress Josie Maran to Star in Need for Speed Most Wanted
EA Redefines In-Game Movies With Cinematic Scenes That Blend Live-Action Video with Real-Time Gameplay
Electronic Arts announced today that model and actress, Josie Maran, will star in Need for Speed Most Wanted launching in November 2005. EA has created a new process that takes Hi-Definition footage of live actors and converts them into synthetic-looking videogame characters. This revolutionary new process delivers never-before-seen character, motion and facial fidelity with seamless integration into true 3D game environments.
| | EA to Develop the Lord of the Rings Games Based on Tolkien's Books
Two New EA Games Introduce Players to Characters, Environments and Battles Not Depicted in Theatrical Releases
Electronic Arts today announced that it has been granted the rights to develop games based on J.R.R. Tolkien's epic literary fiction, The Lord of the Rings. Since 2001, EA has developed games based exclusively on New Line's Academy Award winning theatrical productions of The Lord of the Rings, as depicted by Peter Jackson. The expansion of the rights allows EA to introduce players to depths of the fiction never before explored in an EA game. The company also revealed today the first details of two new games in the blockbuster The Lord of the Rings series; The Lord of the Rings, The Battle for Middle-earth II and The Lord of the Rings Tactics (working title). With the new games, fans will be able to step into a world that looks like the films, but experience characters, environments and battles that have been inspired by the books.
| | EA Signs John Madden to Multi-Year Agreement
Electronic Arts today announced that John Madden, football icon and television analyst of ABC's Monday Night Football, has signed a multi-year agreement to continue to license his name and appear in and consult on the development of future iterations of the blockbuster game that bears his name. Madden NFL 06, the newest iteration of the EA SPORTS best-selling football franchise with the official videogame license of the NFL and its players, will feature the name, voice, likeness and expertise of the celebrated sports personality. EA SPORTS Madden NFL 06 is scheduled for release on August 9, 2005. Financial terms of the agreement were not disclosed.
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